Digitally Optimized Systems to Marketing provides a holistic approach for entrepreneurs to enhance their business by optimizing their entire digital landscape. Marketing is no longer synonymous with advertising, it encompasses the entire customer journey.
In a digital landscape, we have to reduce as many points of friction as possible to make this journey seamless. We do this by building digital systems around an entrepreneurs existing workflow that work directly with marketing campaigns and their website. To put it simply, we build websites, marketing campaigns, and systems that all work together.
In this digital age, it’s crucial that we step away from the term “mobile optimized” and switch it to “mobile first.” This is the strategy that I approach with almost all my systems, websites, and marketing campaigns. If it’s not working on mobile, it’s a waste of money.