About DOS-M

Jack of all trades,
Master of some

“If you want to conquer fear, don’t sit at home thinking about it. Go out and get busy.” These are words I live by, it’s what motivated me to do everything I’m proud of. 

I’m a jack of all trades, master of some because my thirst for new skills, hobbies, and knowledge is unquenchable. I love to continuously challenge myself. Through art, music, photography, and my career I’ve been able to do this. 

Tyler LaChapelle

Owner and everything else

DOS-M owner
Concentrated Power of Will
Reason To remember the name

Lyrics by Fort Minor 

In all started in high school, when I won an online battle of the bands with no music… just through the power of social media. Later, I went to college at Hawai’i Pacific University to study surfing, I mean marketing. When I was there I got a job as a market researcher doing surveys, focus groups, and case studies. This is where I learned the importance of understanding your market as well as interpreting data correctly.

Later on, I got an internship with a non-profit called travel2change. Since it was unpaid and nobody was there in the summer, I pretty much had free reign to take on all the marketing efforts. Understanding user experience is where this was drilled in my head. It just so happened that shortly after my involvement, T2C received a $1 million grant from Hawai’i Tourism Authority. 

All throughout college, I would spend a good portion of my free time trying to go viral on the internet. I succesfully achieved this goal on platforms like Reddit, Instagram, and Soundcloud on several occasions.

When it came time to enter the real world and get a job, I drove across the country for an ad I saw on Craigslist. I met a traditional marketing genius that needed digital help with his painting business. Once I helped with that, I did the same thing for his podcasts. He taught me the importance of systems, and how that’s key for successful marketing.

This same boss and mentor gave me the opportunity to run a digital marketing agency specifically built for painting contractors and it was one the greatest opportunities. I was paid to learn as I went,  and was able to handle everything that was thrown at me. 

After getting a hefty raise, I decided it was time to explore my passion instead of being paid to help someone else’s. I’ve fully developed skills in website design, data analysis, user experience, system development, paid advertising, social media growth hacking, and general business strategies; it’s my chance to help creative entrepreneurs take their business to the next level digitally.

Digitally Optimized Systems to Marketing when working with me but it also stands for:

DOSM – Director of Sales and Marketing. This was my previous position prior to launching this business. Technically I was the “Digital Marketing Director” but took over the sales role since it was something I had a knack for. 

DOS – Disk Operating System. Since I got familiar with technology using MS-DOS as a kid, it’s a tribute to that.

My 50/25/25 Rule For Work

Systems & Marketing
1 %

This is what takes up a bulk of my time, getting the job done

1 %

I set aside time to make sure I can answer any questions

1 %

This way I can continuously offer more for my clientele

Explore my creative Endeavors

To showcase my abilities as a web designer I added my amateur works of art available in my store.

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