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In all started in high school, when I won an online battle of the bands with no music… just through the power of social media. Later, I went to college at Hawai’i Pacific University to study surfing, I mean marketing. When I was there I got a job as a market researcher doing surveys, focus groups, and case studies. This is where I learned the importance of understanding your market as well as interpreting data correctly.
Later on, I got an internship with a non-profit called travel2change. Since it was unpaid and nobody was there in the summer, I pretty much had free reign to take on all the marketing efforts. Understanding user experience is where this was drilled in my head. It just so happened that shortly after my involvement, T2C received a $1 million grant from Hawai’i Tourism Authority.
All throughout college, I would spend a good portion of my free time trying to go viral on the internet. I succesfully achieved this goal on platforms like Reddit, Instagram, and Soundcloud on several occasions.
When it came time to enter the real world and get a job, I drove across the country for an ad I saw on Craigslist. I met a traditional marketing genius that needed digital help with his painting business. Once I helped with that, I did the same thing for his podcasts. He taught me the importance of systems, and how that’s key for successful marketing.
This same boss and mentor gave me the opportunity to run a digital marketing agency specifically built for painting contractors and it was one the greatest opportunities. I was paid to learn as I went, and was able to handle everything that was thrown at me.
I’ve fully developed skills in website design, data analysis, user experience, system development, paid advertising, social media growth hacking, and general business strategies; it’s my chance to help creative entrepreneurs take their business to the next level digitally.